Key Performance Indicators (KPIs) and actions taken

1. What should be reported?

  • The actions taken to address each material sustainability issue, including steps to mitigate key risks or capitalise on opportunities identified, in support of delivery of the business strategy.
  • The Key Performance Indicators (KPIs) selected to measure performance, including the accounting policy adopted for each indicator, and the relationship to business performance, if possible quantified in financial terms.
  • A description of how management is incentivised to deliver intended outcomes, including the link with governance, remuneration and rewards.

2. How?

  1. Identify the actions taken to address each of the material environmental and social issues resulting from Step 1.
  2. Establish the intended outcome for each action, ensuring there is an explanation of how it will:
    • help the organization achieve its strategic objectives; and
    • help achieve a more sustainable society and environment.
  3. Set out how progress towards intended outcomes will be measured, identifying KPIs for each material issue, as relevant. KPIs should:

    • enable comparability from year to year and with other organizations, and as such should be:

      • based on generally accepted indicators, where available at sector, national or international levels (for example, Global Reporting Initiative indicators), and tagged using XBRL (eXtensible Business Reporting Language) where relevant taxonomies exist; and
      • aligned with national or internationally agreed measures of sustainable development;
    • form part of the ongoing decision-making and reporting processes within the organization, rather than being reported on an annual basis for external purposes only;
    • be either narrative or quantitative in nature; and
    • be underpinned by disclosure of the following elements to facilitate verifiability and understandability (either within the report or made available to users on the company's website):

      • definition;
      • calculation methodology;
      • underlying assumptions;
      • level of uncertainty;
      • scope and boundaries.
  4. Identify the relationship between selected KPIs and financial or business performance, where possible quantifying the relationship in terms of impact on revenue, expenditure, investment, cash flow or measures of operational performance.

    "It is great for me that we can tell people what is happening, and that we can save money. That is one of the biggest benefits of the Connected Reporting Framework. If people ask for a financial figure you can point to one, whereas a figure based on technical data often doesn't have the same impact. You can show that, for a property company, unsustainable practices can cost more."

    Paul Edwards, Head of Sustainability
    Hammerson plc

  5. Align management performance appraisal and incentive structures with selected KPIs, based on time-horizons over which outcomes can be measured.
  6. Describe clearly in the connected report:

    • the actions taken in response to each material issue;
    • how these will achieve the intended outcomes;
    • the KPIs which demonstrate performance, highlighting the connection with the strategic direction of the business; and
    • the governance arrangements in place to incentivise and reward behaviour contributing to the delivery of intended outcomes.

3. Examples of reporting in practice

One of the main areas that is lacking in the reports reviewed is the clear and concise reporting of actions taken in response to each material sustainability issue, and the KPIs identified to measure this performance. However, the following provide examples of where elements of the guidance have been applied in practice:

Marks & Spencer

What did we like?

  • The information on the key action taken to integrate Plan A (which forms one of the five central elements of the company's "Plan for the future") and an indication of some of the associated financial implications for the business. (on page 42)

Some areas where it could be developed further:

  • More detail on the strategic importance and financial implication of the actions taken.

Anglo American

What did we like?

  • The identification and allocation of KPIs against each of the three key strategic aims of the Group on pages 14 and 15.

Some areas where it could be developed further:

  • Clearer connection between the key action taken to achieve each of the strategic aims and the reported performance.
  • Greater reference in the commentary to progress towards intended outcomes, baselines, targets and benchmarks (see guidance for 'The Connected Performance Report').

Natura

What did we like?

  • The collection of performance indicators relevant to each stage of the value chain on page 11.

Some areas where it could be developed further:

  • Greater connection between the performance indicators identified on page 11 and the commitments / achievements reported in the following sections, specifically highlighting the action taken to achieve intended outcomes.

Shell

What did we like?

  • That 'Sustainable development' forms 20% of the annual bonus calculation, demonstrating the arrangements in place to incentivise and reward sustainable behaviour (on page 86).

Some areas where it could be developed further:

  • Larger representation of factors other than safety measures within this reward package.

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